New York-area Louis Vuitton
lovers (or any of you planning
a visit
for
the city) are in luck. The brand has just unveiled the Atelier at
Louis Vuitton Soho, a customization and artistry shop that celebrates the savoir
faire of
the brand, as
well as performing just
a few alot
more sensible
functions. It’s
also, as you
might imagine,
a completely
beautiful
space, and I was fortunate
adequate
to preview it final
week.
Inside Vuitton’s Greene Street flagship, you’ll
come
across a area
fill on
the Louis Vuitton retailer
knowledge
you
know and enjoy,
a space
devoted
totally
to
the art and science of traveling glamorously, and lastly
a space
dedicated
to
the Atelier, the
first space of its sort
inside
the US (at
the same time as, I’m told, the only one
particular so elaborately appointed anyplace
in
the world). Also
to displaying a choice
of Vuitton artwork and archival trunks, such
as 1
covered in
a painting of a penguin, the Atelier will function
a everyday
in-house artisan, out
there to hand-paint customizations on hard-sided luggage, heat stamp
monograms onto issues
like luggage tags and perform
minor repairs on customers’ current
Vuitton pieces. For some examples of that function,
verify
out the gallery under.Even
when you do
not have
a Louis Vuitton trunk that you’d prefer
to emblazon together
with your family’s crest (yes, the Soho Atelier is 1
of only a couple in
the world which
will do crests!), it’s
basically
a joy to watch the artist operate
and inspect the beautifully customized trunks, both
historic and modern,
that line the space’s shelves. An emphasis on personalization and brand history
also goes along nicely
with Vuitton’s approach
shift to focusing on a a
lot more rarified clientele; I got a luggage tag heat-stamped with my
initials on Thursday evening
in
the opening, and obtaining
some
thing personalized
is
often a exclusive
luxury shopping
practical
experience certainly.
